Senior Lifecycle Marketing Manager

November 22, 2024

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Beautiful.ai

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Beautiful. ai is a leading AI-powered presentation software company that revolutionizes the way businesses create presentations. The platform offers a wide range of smart slide templates to help users quickly design professional-looking presentations without a graphic design background. Beautiful. ai automates the design process, saving users time by formatting slides on autopilot and ensuring brand consistency across teams with features like universal updates and brand control. Ideal for businesses of all sizes, Beautiful. ai enhances productivity by allowing seamless collaboration and efficient presentation creation across various platforms.

graphic design • pitch deck • communications • professional growth • business resources

11 - 50 employees

Founded 2016

☁️ SaaS

⚡ Productivity

🤖 Artificial Intelligence

💰 $11M Series B on 2018-05

📋 Description

• Own the strategy and execution of our lifecycle marketing initiatives • Focus on optimizing the customer journey from acquisition through retention • Enhance new customer conversion, reduce churn, and increase customer lifetime value • Collaborate with cross-functional teams to deliver personalized and impactful experiences that drive business growth • Develop and implement a comprehensive lifecycle marketing strategy • Set clear objectives and KPIs aligned with business goals • Lead the development of onboarding programs that effectively introduce new users to key product features • Implement automated workflows and trigger-based communications to scale personalized outreach • Design, execute, and optimize multi-channel marketing campaigns

🎯 Requirements

• 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company • Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel • Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models • Proficiency with marketing automation platforms, CRM systems and data analysis tools. • Strong analytical skills with the ability to translate complex data into actionable strategies. • Excellent project management skills, with the ability to manage multiple initiatives simultaneously. • Exceptional communication and interpersonal skills, with a talent for cross-functional collaboration. • Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment. • Experience with our tech stack is a plus: • Klaviyo • Appcues • Google Analytics • Mode/Snowflake • SQL (language) • Salesforce

🏖️ Benefits

• Flexible vacation policy and a fully remote work policy • 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents • Comprehensive 401K program • FSA and Commuter Benefits • Competitive Equity with a 4 year vesting schedule • Life / AD&D and Disability Coverage • Parental leave for birthing or non-birthing parents - specific to each state / 60% coverage under company secondary insurance for birthing parent