Senior Lifecycle Marketing Manager

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Beautiful.ai

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graphic design • pitch deck • communications • professional growth • business resources

11 - 50

💰 $11M Series B on 2018-05

Description

• Own the strategy and execution of our lifecycle marketing initiatives • Focus on optimizing the customer journey from acquisition through retention • Enhance new customer conversion, reduce churn, and increase customer lifetime value • Collaborate with cross-functional teams to deliver personalized and impactful experiences that drive business growth • Develop and implement a comprehensive lifecycle marketing strategy • Set clear objectives and KPIs aligned with business goals • Lead the development of onboarding programs that effectively introduce new users to key product features • Implement automated workflows and trigger-based communications to scale personalized outreach • Design, execute, and optimize multi-channel marketing campaigns

Requirements

• 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company • Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel • Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models • Proficiency with marketing automation platforms, CRM systems and data analysis tools. • Strong analytical skills with the ability to translate complex data into actionable strategies. • Excellent project management skills, with the ability to manage multiple initiatives simultaneously. • Exceptional communication and interpersonal skills, with a talent for cross-functional collaboration. • Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment. • Experience with our tech stack is a plus: • Klaviyo • Appcues • Google Analytics • Mode/Snowflake • SQL (language) • Salesforce

Benefits

• Flexible vacation policy and a fully remote work policy • 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents • Comprehensive 401K program • FSA and Commuter Benefits • Competitive Equity with a 4 year vesting schedule • Life / AD&D and Disability Coverage • Parental leave for birthing or non-birthing parents - specific to each state / 60% coverage under company secondary insurance for birthing parent