Senior Product Marketing Manager

September 22

Apply Now

Receive Emails with Similar Jobs

Benevity

WebsiteLinkedInAll Job Openings

Workplace Giving • Mobile Giving • Volunteering • Online Giving • Charity Vetting & Due Diligence

501 - 1000

💰 Venture Round on 2021-02

Description

• Collaborate with Product and Marketing teams to develop and execute product marketing plans that achieve business goals for Benevity’s products and solutions • Manage marketing for a portfolio of products, including go-to-market strategies and launches • Lead a collaborative go-to-market process with Product, Marketing, Sales Enablement, Sales, and Client Success teams • Create monetization opportunities by developing effective messaging, positioning, packaging, and pricing • Partner with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to bring products to market effectively • Refine pricing and packaging strategies for all products, including new launches, promotions, and deal desk approvals • Ensure integration with Product, Sales, and Marketing to align product truth, positioning, messaging, value creation, and merchandising • Align positioning and messaging with a content strategy to improve sales conversion • Provide market insight to the Product team and support communicating the product roadmap and vision • Engage with clients and Sales to refine messaging, positioning, and enablement tools • Collaborate with Enablement to develop training materials for both internal teams and clients • Inspire internal teams with new product developments and launches • Improve operations by setting clear objectives, tracking performance, and measuring impact • Understand the market through analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to share insights about our target audience’s needs and challenges

Requirements

• 8 years of experience in product marketing and/or product management in B2B SaaS solutions • Ability to execute strategies and projects cross-functionally and on time • Proven success in global markets and nurturing markets at different maturity levels • Experience leading a team of product marketers in a high-growth environment • Successful track record of launching differentiated B2B products and services • Expertise in SaaS pricing and packaging strategies to drive revenue growth • Experience introducing new products across various markets and geographies • Strong strategic planning, execution, and measurement skills • Excellent collaboration and influence skills across functions • Experience with B2B companies transitioning to enterprise SaaS is a plus • Exceptional communication skills with diverse audiences, including C-level executives, analysts, clients, prospects, and internal teams • Driven to understand and solve client needs, distilling information into insights and aligning the organization • Results-oriented and resourceful • Strong organizational skills, independent thinking, and flexibility