Campaign Marketing Manager

2 days ago

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BeyondTrust

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Protect identities, stop threats, and deliver dynamic access to empower and secure a work-from-anywhere world.

Privileged Access Management • Vulnerability Management • Privileged Account Management • Session Monitoring • Privileged Password Mgt

1001 - 5000

💰 Private Equity Round on 2021-05

Description

• BeyondTrust specializes in cyber security SaaS solutions. • Develop and execute demand generation campaigns for the ideal customer profile (ICP). • Monitor, evaluate, and analyze the performance of marketing campaigns. • Cultivate a customer-centric approach for campaign development. • Partner with various teams to build and execute global campaigns.

Requirements

• 5-7+ years of demand generation experience in B2B SaaS • Experience in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities. • Proficiency in leveraging paid media channels (e.g., Google, LinkedIn, Twitter) to drive campaign success. • Demonstrated experience working with key marketing functions to ensure alignment. • Hands-on experience with marketing tech, analytics, and project management tools (ex. Salesforce, 6sense, Eloqua, Outreach, etc...). • Exceptional writing skills, capable of conveying complex ideas in a clear and concise manner. • Passion for innovation and a willingness to explore new methodologies, unfazed by ambiguity. • Ability to prioritize multiple projects and maintain agility to adjust with market demands • Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies.