Lead Insights Analyst

September 20

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Billtrust

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Billtrust is the leading innovator in AR automation and B2B payments.

Outsourced Invoicing • ebilling • EBPP • EIPP • Billing Services

501 - 1000

💰 $200M Post-IPO Equity on 2021-01

Description

• The Lead Insights Analyst is responsible for a mix of traditional reporting and analytics, strategic planning, and marketing program and channel optimization recommendations across owned, earned and paid channels. • Through ongoing forecast management and trend analysis, you will identify opportunities for smarter marketing investments. • Through regular delivery of insights, you will enable optimization and strategic planning of messaging, content, channel mix and program activities to help Billtrust achieve its corporate growth objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience) • Proven experience in a Marketing, Sales, Revenue Operations, or Demand Planning Analysis role in a fast-paced environment - 7+ years of experience preferred • B2B, SaaS or technology industry experience preferred • Advanced to Expert level knowledge and experience with Excel and PowerBI or similar reporting platform • Advanced to Expert level of knowledge and experience with Salesforce, Marketo, Demand Base, Sitecore and GA • Budget and forecast management experience -- ability to do regression analysis and/or predictive analytics • Understanding of a marketing funnel and how to align programs, channels and activities with customer journeys • Expertise in planning, budgeting and goal setting with best-in-class marketing KPIs • Experience with building reports, writing insight summaries and presenting findings to executive management • Experience in marketing analytics and research techniques, including attribution theory, CAC/LTV estimation, channel mix modeling, and customer segmentation • Experience with targeting and segmentation for ICP measurement and planning

Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork • A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day. • Flexible Working Hours: We support your lifestyle- the results are what count. • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge. • Sabbatical: A paid leave to reward longevity and commitment to Billtrust. • Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace. • Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow. • Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved. • Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance. • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.