Product Marketing Director

July 30

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Billtrust

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Billtrust is the leading innovator in AR automation and B2B payments.

Outsourced Invoicing • ebilling • EBPP • EIPP • Billing Services

501 - 1000

💰 $200M Post-IPO Equity on 2021-01

Description

• Lead GTM strategy in partnership with revenue marketing and the sales teams. • Develop and evolve core product marketing fundamentals; including defining customer segments, messaging frameworks, value propositions. • Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer, verticals and the global market. • Develop a deep understanding of our target market, including buyer personas, key use cases, and customer needs. Serve as the subject matter expert (SME) on Billtrust’s value propositions, core capabilities and market landscape. • Create and execute innovative strategies and marketing plans that drive market awareness, engagement and product adoption. Be the product evangelist internally supporting all product adoption needs. • Define, track and report on KPIs that clearly demonstrate the impact Product Marketing has on business goals. • Build thought leadership to drive awareness and promotion of Billtrust products and solutions, leveraging various mediums (i.e., webinars, website, videos, etc.). • Build and maintain high-value sales tools (pitch decks, product solution guides, FAQs, etc.) that communicate the vision and value of Billtrust products and facilitate the selling process. • Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience in partnership with product management.

Requirements

• 10+ years’ experience in B2B product marketing preferred within the SaaS or payments industry • Ability to bring new ideas to the table with a fresh perspectives on product marketing • Strategic mindset with a pragmatic attitude- ability to translate ideas into action, and manage multiple projects and priorities concurrently, while demonstrating flexibility and creativity • Solid understanding of the overall technology landscape with the ability to understand data and how to apply it to identify opportunities and solve problems • Teamwork, interpersonal and relationship-building skills; strong leader and player with proven ability to facilitate cross-organizational alignment • Relevant MBA or master’s degree strongly preferred • Strategy consulting and international experience is preferred • Developed leadership, execution and interpersonal skills

Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork • A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day. • Flexible Working Hours: We support your lifestyle- the results are what count. • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge. • Sabbatical: A paid leave to reward longevity and commitment to Billtrust. • Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace. • Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow. • Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved. • Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance. • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.