Binance
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Digital Assets Exchange • Blockchain • Cryptocurrency Exchange • Bitcoin • Fintech
VIP and Institutional Marketing Lead
March 18
Binance
Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.
Digital Assets Exchange • Blockchain • Cryptocurrency Exchange • Bitcoin • Fintech
📋 Description
• Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. • Trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. • Offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. • Leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. • The VIP Marketing Team is responsible for elevating the brand’s visibility and engagement across global markets, by developing strategic marketing campaigns, managing communications, and enhancing user experiences through performance and product marketing initiatives.
🎯 Requirements
• 8-10 years of experience in marketing, with a focus on product marketing in either the traditional finance and/or crypto industry. • Proven track record in developing and executing go-to-market strategies and high-impact marketing campaigns targeting institutional users. • Strong understanding of the digital asset space, including products and services tailored to institutional investors, with a deep understanding of market trends, competitive landscape, and client needs. • Excellent communication and interpersonal skills with the ability to work effectively across global teams and manage relationships with senior stakeholders. • Experience with social media management and growth strategies, with a focus on driving engagement and building a community. • Strong data analysis and reporting skills, with the ability to leverage insights from campaign performance to optimize marketing efforts and measure ROI.
🏖️ Benefits
• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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