Content Manager

September 18

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Phreesia

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Information Technology • Healthcare • Patient Intake Management

1001 - 5000

Description

• Develop and execute content strategies aligned with marketing objectives and target audience and create high-quality, engaging content for various channels including website, blog posts, articles, social media, email newsletters, whitepapers, case studies, webinars, etc. • Advise on channels and formats for specific content topics and develop a thorough understanding of relevant messaging and positioning for different personas, maintaining a pulse on competitor content and create differentiated positioning • Collaborating with other members of the Marketing team to formulate a marketing calendar and timely execute creation of content and supporting collateral • Optimize content for SEO and lead generation purposes, measuring and analyze content performance using relevant metrics and tools, and adjust strategy accordingly • Conceptualize engaging event session and webinar topics and supporting content creation for and production of in-person and virtual sessions and webinars and collaborate closely with cross-functional teams to produce high-impact event and webinar content that engages leading physician groups, health systems, and other audiences • Edit, proofread, and improve content produced by other team members or contributors, ensuring all content is accurate, consistent in style, tone, and aligned with brand voice.

Requirements

• Bachelor’s degree and 5+ years of experience as a content strategist, content writer, or similar role creating content for multiple channels (e.g., blogs, website), as well as events and webinars related to the U.S. healthcare system • Knowledge of healthcare services industry, stakeholders (healthcare providers, patients, payers, accountable care organizations, managed services providers), and personas • Exceptional writing, editing, and organizational skills with a keen eye for detail • Ability to successfully manage multiple projects and priorities, and meet deadlines in a fast-paced environment while adapting to new processes and requirements.

Benefits

• 100% Remote work + home office expense reimbursements • Competitive compensation • Flexible PTO + 8 company holidays • Monthly reimbursement for cell phone + internet + wellness • 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada • Variety of insurance coverage for people (and pets!) • Continuing education and professional certification reimbursement • Opportunity to join an Employee Resource Group.