Marketing Lead - Germany

November 27

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Bitpanda

WebsiteLinkedInAll Job Openings

Blockchain • Bitcoin • Cryptocurrency • Ethereum • Ripple

501 - 1000 employees

Founded 2014

💳 Fintech

💰 $263M Series C on 2021-08

Description

• As Lead Marketing Manager for Germany, you are responsible for Bitpanda’s campaigns and marketing initiatives. • Develop and implement comprehensive marketing strategies to achieve business objectives. • Oversee campaign planning, execution, and performance analysis to optimise marketing ROI. • Conduct market research to identify trends, customer needs, and competitive insights. • Build and maintain relationships with internal teams, external vendors, agencies, and key partners. • Analyse key performance indicators (KPIs) and provide actionable insights to improve marketing strategies. • Provide regular budget reports and forecasts to senior management.

Requirements

• A minimum of 5 years of experience in an online marketing role and Fluent in German and English. • Strong understanding of the fintech industry. • Proven ability to design and execute successful marketing campaigns. • Strong knowledge of digital marketing tools and platforms. • Exceptional project management and organisational skills with excellent written and verbal communication skills. • Data-driven mindset with proficiency in analytics and reporting tools.

Benefits

• We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually. • Total compensation package including participation in our Bitpanda stock option plan. • Competitive benefits programs and policies shaped by our flexibility-first philosophy. • Exclusive premiums when trading on Bitpanda. • Company-wide and team events — both in-person and virtually! • Bitpanda swag to keep you living the brand.