Senior Marketing Manager - B2B and E-commerce

February 26

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $125k - $160k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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Black Spectacles

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Black Spectacles is a company that provides comprehensive study materials and resources for individuals preparing for the Architect Registration Examination (ARE) 5. 0. Their offerings include flashcards, practice exams, quizzes, videos, virtual workshops, and a community for ARE test-takers. Black Spectacles guarantees success on the first attempt, promising to pay for retakes if necessary. They offer various subscription tiers tailored to different study needs and preferences, ensuring accessibility to all six divisions of the ARE 5. 0. The company prides itself on being a trusted source for ARE prep, with a reported higher success rate compared to the national average. Beyond study materials, Black Spectacles fosters a supportive community where members can engage and exchange advice. They are recognized as the first NCARB-approved ARE test prep provider.

e-learning • architecture • online learning • training • professional education

11 - 50 employees

Founded 2010

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• About Black Spectacles • Are you a data-driven marketer passionate about driving growth in both B2B and B2C spaces? • At Black Spectacles, we’re the leader in our space, with the strongest brand, a thriving business, and an incredible opportunity for growth. • We’re seeking a Senior Marketing Manager, B2B and E-commerce preferably located in Chicago, Illinois, to lead demand generation for our B2B sales team while accelerating e-commerce growth for our B2C customers. • This hands-on leadership role requires expertise in SEO, organic search, database management, thought leadership, event marketing, and social media marketing. • As part of the leadership team, you’ll oversee marketing efforts, lead and support team members, and collaborate with vendors to deliver measurable results. • At Black Spectacles, you’ll benefit from a team that lives and celebrates our values daily. • Regular opportunities to see and feel the impact of your work. • A fully remote work environment, complemented by semi-annual company trips to build connections. • Black Spectacles has been recognized by Great Place to Work and Built In as a great place to work. • Our Ideal Teammate is looking for someone who is passionate about architecture, takes ownership, and encourages calculated risks. • At Black Spectacles, we live our values through excellence, innovation, and taking care of our people. • As Senior Marketing Manager, you’ll generate high-quality leads for our B2B sales team, accelerate e-commerce growth for our B2C audiences, and elevate our brand through impactful strategies. • This role blends active execution with strategic oversight to manage campaigns across SEO, organic search, and other key channels. • To thrive in this role, you should bring a passion for learning and growth.

🎯 Requirements

• Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth. • Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting). • Strong proficiency in Google Analytics and data-driven strategy development. • Deep knowledge of SEO, organic search, database management, and segmentation strategies. • Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility. • Leadership experience, including team management and vendor collaboration. • Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment. • Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred. • Exhibits integrity, honesty, and professionalism in all interactions, fostering trust, accountability, and collaboration within the team and organization. • Located in Chicago, Illinois, preferred. • Ability to travel as required to join in-person team gatherings.

🏖️ Benefits

• Work From Home: Enjoy the flexibility of working remotely year-round. • Comprehensive Benefits: Starting day one, access to BCBS Health, Dental, Vision, Disability, and Life Insurance coverage. • Savings & Retirement Plans: Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%. • Generous Paid Time Off: Accrue up to 3 weeks of vacation annually, along with 8 holidays, 2 floating holidays, and up to 1 week of sick leave. • Referral Program: Earn rewards by referring top talent to our team. • Team Building: Enjoy semi-annual team gatherings and events that foster collaboration and camaraderie.