Acquisition Campaign Manager

2 days ago

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Blend360

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Digital Talent

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

💰 $100M Private Equity Round on 2022-08

Description

• Key part of a US Prepaid Wallet product launch team • Develop and be responsible for the end-to-end execution of the product’s customer acquisition strategy • Drive acquisitions and early month on book engagement through customer focused campaigns • Partner with Marketing and Communications teams to develop relevant materials • Work with channel management teams to coordinate, schedule, and deploy acquisition campaign materials • Engage with other relevant internal and external stakeholders to ensure strategies are implemented effectively • Design and manage performance monitoring to understand effectiveness of acquisition strategies

Requirements

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field. • 5-8 years of customer acquisition strategy or product growth management experience in financial services with a specific cards or payments focus • Understanding of multi-channel customer acquisition strategies across brick-and-mortar, online, and paid advertising channels. • Prior experience working with marketing and communications teams, to develop and execute relevant messaging and content to drive customer acquisition and engagement • Excellent communication skills with ability to both assist with the creation and proof reading of client messaging • Experience with A/B and incrementality testing design, execution, and monitoring • Experience with Excel and PowerPoint

Benefits

• Health, Vision, Dental • 401K plan • Life Insurance • Pretax Commuter Benefits • Supportive team