Senior Product Marketing Manager

3 days ago

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Bloomerang

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Bloomerang is a community-focused nonprofit donor management software designed to deliver a better giving experience and help organizations thrive. It offers a comprehensive platform tailored for nonprofits, including features such as donor database management, marketing and engagement tools, reporting and analytics solutions, and volunteer and membership management systems. Bloomerang aims to enhance donor retention and increase fundraising efficacy by equipping nonprofits with the tools they need to nurture relationships and drive donations. Trusted by over 23,000 organizations, Bloomerang helps nonprofits raise more funds and create lasting change through streamlined operations and an intuitive user experience.

Donor CRM • Donor Engagement • Donor Loyalty • Fundraising Database • Fundraising Software

201 - 500 employees

Founded 2012

🤝 Non-profit

☁️ SaaS

🤲 Charity

💰 $33M Debt Financing on 2021-02

📋 Description

• Bloomerang combines tools, resources, and people for nonprofits to raise money. • We are looking for an experienced Senior Product Marketing Manager to lead product marketing for the Volunteer Program. • Conduct primary research and optimize product buyer personas. • Document buyer’s journey and create message map. • Craft a product narrative articulating our solution's value in our portfolio. • Refine positioning and messaging to differentiate from alternative solutions. • Collaborate with stakeholders to uncover testimonials, data, and proof points. • Own product and feature launches, leading the cross-functional team to launch readiness. • Work with Sales to develop message training and enablement materials. • Develop sales enablement materials for Channel Partners. • Monitor and update customer profile and product segmentation strategies. • Prepare materials for industry press and influencers. • Partner with Market Insights team to provide competitive analysis and insights.

🎯 Requirements

• 7+ years of product marketing experience, strong track record in a SaaS environment. • Proactive individual able to thrive in a fast-paced, multi-task-oriented environment. • Bachelor’s degree in business, marketing, market research, or relevant industry experience. • Excellent interpersonal skills and ability to collaborate and manage cross-functionally. • Strong presentation skills and ability to communicate ideas concisely and clearly. • Demonstrated problem solving and critical thinking skills. • Ability to transform industry concepts and product information into compelling messages and marketing strategies that drive results. • Highest level of professionalism and accuracy when representing the Bloomerang brand.

🏖️ Benefits

• Health + Wellness: Access to generous health, vision, and dental insurance options, plus a free subscription to Bright, a wellness platform for fitness, meditation, and nutrition classes. • Time Off: Competitive PTO package with 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, and paid parental leave. • 401k: 401k match to help invest in your future. • Equipment: Everything you need to be successful, shipped right to your door.