Product Marketing Lead

5 days ago

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Sprout Labs

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Sprout Labs is a software development company focused on fostering creativity on the internet in the age of AI. They specialize in creating tools that allow creators to transform intellectual property into expansive networks that connect various mediums and platforms, promoting global creativity and liquidity.

School Readiness • Early Literacy • Dyslexia Intervention • Phonological Awareness • Education Technology

11 - 50 employees

Founded 2020

🤖 Artificial Intelligence

📋 Description

• PIP Labs is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and adoption of Story purpose-built L1 blockchain and Story’s IP Portal, the network’s native product that enables users to tokenize, manage, and monetize their intellectual property (IP) onchain. • This role is an opportunity to build and scale a product marketing function from the ground up while working alongside experienced leaders in a fast-paced, high-iteration environment. • As the first product marketing hire, you will be instrumental in defining how we communicate Story L1 and the IP Portal’s value to core audiences, collaborating closely with Product, Engineering, Developer Relations, and Marketing to drive impactful adoption strategies.

🎯 Requirements

• 5-8 years of experience in product marketing, with at least 2 of those in Web3 • Proven experience building and executing GTM strategies in a fast-moving, adaptable environment. • Ability to translate complex concepts into clear, compelling materials that drive adoption. • Hands-on experience with Web3 product launches and developer enablement. • Strong analytical mindset with experience using data to inform marketing strategy. • Experience working in lean teams where agility, adaptability, and rapid execution are critical. • Proven track record of collaboration—able to align stakeholders, drive consensus, and ensure smooth execution across departments. • Experience working with Web2 IP owners and mainstream brands is a plus, as Story’s mission extends beyond crypto-native audiences.