Senior Product Marketing Manager

4 days ago

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ActiveCampaign

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ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.

email marketing • marketing automation • sales automation

1001 - 5000 employees

Founded 2013

☁️ SaaS

📋 Description

• Are you a passionate storyteller with a talent for showcasing how software can empower small businesses and the marketing agencies that serve them to achieve big results? We are looking for a Senior Product Marketing Manager to join our team! • As a key member of our Product Marketing team, reporting to our Director of Product Marketing, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life. • You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption. • And you’ll partner with our Product team to develop and refine the product roadmap and drive customer value. • If this sounds like you, let’s create something amazing together!

🎯 Requirements

• 5+ years of experience in B2B SaaS product marketing • MarTech or adjacent industry experience preferred • Background of marketing to franchises, multi-tier accounts, and agencies preferred • Experience with SMB, product-led growth and/or self-serve sales motions preferred • Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages • Strong strategic thinking, analytical, and problem-solving skills • Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios • Experience guiding cross-functional teams and collaborating with departments across the organization • Superb communications skills across all mediums, and all levels of the organization

🏖️ Benefits

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus