Lifecycle Email Marketing Specialist

2 days ago

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Blumira

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💰 Series B on 2023-06

Description

• Implement high-performing email marketing campaigns to drive lead generation and help move leads through the marketing and sales funnel • Create product nurture campaigns for our free and paying customers to help them get the most value out of Blumira • Write monthly newsletters • Upgrade our email templates using graphics, personalization, dynamic content, A/B testing copy and subject lines, and other advanced features • Strategize and write pre-event promotional and post-event communications for in-person events and digital webinars • Ensure accurate and appropriate email communication (cadence, content, etc.) to help minimize unsubscribes • Develop targeted email campaigns and nurture streams tailored to specific segments of our database for personalized engagement • Continually analyze email performance, A/B test, and improve performance based on insights • Ensure emails follow industry policies and best practices • Proofread emails for clarity, grammar and spelling • Own email processes and documentation

Requirements

• 3+ years of demonstrated experience in an email marketing or similar role • Proficiency in HubSpot’s marketing automation platform • Excellent written communication and copywriting skills • High attention to detail with the ability to zoom out and keep the big picture in mind (i.e., the ability to transition from tactics to strategy as needed) • The ability to organize and manage multiple projects at the same time in a fast-paced environment • Education in Marketing, Communication, English, and/or other industry certifications (e.g., HubSpot, Google Analytics) are a plus

Benefits

• Competitive compensation and stock equity plan • Unlimited PTO • A flexible work environment that supports working from home with a monthly stipend • Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program