Bold Commerce
Bold Commerce is a company that specializes in providing advanced e-commerce solutions with a focus on personalized and headless checkout experiences. The company offers tools like Bold Checkout and Fastlane by PayPal that help businesses optimize conversion rates, average order value, and customer lifetime value. Bold Commerce enables seamless integration with platforms like Shopify, Adobe Commerce, and BigCommerce to deliver customizable checkout flows across multiple touchpoints. They also have partnerships with major commerce technologies such as PayPal and provide resources like guides, webinars, and developer support to maximize their clients' revenue potential.
Ecommerce • Website plugins • Dev • Development Experts • App Customization
Shopify Segment Marketing Lead - Retention & Growth
March 11
Bold Commerce
Bold Commerce is a company that specializes in providing advanced e-commerce solutions with a focus on personalized and headless checkout experiences. The company offers tools like Bold Checkout and Fastlane by PayPal that help businesses optimize conversion rates, average order value, and customer lifetime value. Bold Commerce enables seamless integration with platforms like Shopify, Adobe Commerce, and BigCommerce to deliver customizable checkout flows across multiple touchpoints. They also have partnerships with major commerce technologies such as PayPal and provide resources like guides, webinars, and developer support to maximize their clients' revenue potential.
Ecommerce • Website plugins • Dev • Development Experts • App Customization
📋 Description
• Design and execute lifecycle marketing campaigns that improve merchant engagement and reduce churn. • Identify and implement strategies that convince merchants to adopt additional Bold apps. • Use data to understand different merchant behaviours and tailor marketing efforts accordingly. • Ensure merchants fully understand the value of Bold’s apps through targeted email, content, and in-app messaging. • Leverage email, paid retargeting, landing pages, webinars, and social media to keep merchants engaged. • Work closely with Product and Customer Success to highlight app features and competitive advantages. • Work with Product, Sales, and Customer Success teams to improve the merchant experience. • Utilize HubSpot and other tools to optimize lifecycle marketing, churn reduction, and upsell paths. • Track and analyze data on customer engagement, retention rates, churn reasons, and upsell conversions. • Manage demand generation agencies and other partners to drive lifecycle marketing success. • Continuously test and refine strategies to maximize customer lifetime value.
🎯 Requirements
• Experience in Shopify, SaaS, ecommerce, and/or lifecycle marketing with a focus on retention and customer growth • Expertise in email marketing, marketing automation, customer segmentation, and paid retargeting • Hands-on experience with HubSpot, customer engagement tools, and performance reporting • Strong understanding of Shopify merchants and their business needs • Data-driven mindset with the ability to analyze trends and optimize strategies based on insights • Strong communication and collaboration skills to work cross-functionally with Product, Sales, and Customer Success teams
🏖️ Benefits
• Competitive compensation that reflects your experience and skills • Virtual mental health and EAP platform for support anytime • Working remotely - anywhere in Canada & the United States! • Employee Options to help you grow with us! • Flexible work hours • Annual Bonus Program aligned to your Job Level • Four benefits plans to choose from • Unlimited Paid Time Off (PTO) Policy
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