Senior Manager, Content Marketing

February 7

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BrandActive

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BrandActive is a company specializing in rebrand implementation and marketing and brand operations. They offer expertise in financial analysis, strategy, and logistics of rebranding, helping organizations manage brand changes efficiently. Their services are crucial for companies undergoing mergers and acquisitions or shifts in brand strategy. BrandActive provides solutions to optimize brand management, reduce costs, and effectively handle brand changes, even in challenging times such as during the COVID-19 pandemic. They aim to help businesses achieve more, spend less, and build better brands by streamlining their marketing and brand operations.

Rebrand Implementation • Brand Management • Acquisition Brand Change • Brand Transition • Merger Brand Change

51 - 200 employees

Founded 1999

🤝 B2B

📋 Description

• BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation. • Seeking an innovative Senior Manager, Content Marketing to shape and drive content strategy. • Develop and implement cohesive content marketing strategy aligning with business objectives. • Oversee brand management and ensure all messaging reflects the company’s values and mission. • Lead website strategic direction and content to engage visitors and achieve business goals. • Manage content deployment and SEO strategies to enhance visibility and engagement. • Serve as a people leader, providing coaching and fostering an inclusive work environment.

🎯 Requirements

• 8+ years of experience in B2B content marketing, including strategy development and execution • Ability to deeply understand BrandActive’s client journey and proactively identify content opportunities that support key milestones (e.g., client announcements, final deliverables, project kickoffs) • Strong ability to connect content strategy with business objectives, ensuring marketing efforts reinforce client relationships and position BrandActive as a thought leader • Comfortable monitoring business activities, engaging with internal teams, and proposing marketing initiatives tied to real-time client engagements • Skilled at identifying inefficiencies and implementing solutions to enhance marketing effectiveness • A self-starter who takes full responsibility for maintaining brand consistency and identifying new opportunities to enhance BrandActive’s visibility and influence • Proven ability to track, analyze, and optimize content performance across owned channels and social media to maximize engagement and impact • Strong written and verbal communication skills, with the ability to advocate for marketing’s role in business success and gain buy-in across teams • Hands-on proficiency with ad management platforms, marketing automation tools, and exposure to SEO best practices • Highly collaborative and adaptable, with the ability to thrive in a fast-paced environment, and a self-starter mentality • Strong sense of curiosity and eagerness to continually learn and adapt to new challenges