Senior Product Marketing Manager

19 hours ago

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Cadence Solutions

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Description

• Develop and execute comprehensive product marketing strategies to drive product adoption and growth. • Conduct market research to understand customer needs, market trends, and competitive landscape. • Collect feedback from patients and physicians using tools such as NPS and interviews • Create compelling messaging and positioning that clearly communicates the value of our products to health systems, physicians, and patients. • Collaborate with the product team to influence product roadmap and ensure alignment with market demands. • Develop and manage go-to-market plans, including product launches and campaigns. • Work with the field sales team to create effective sales enablement materials, including presentations and case studies • Measure and analyze the effectiveness of marketing campaigns to optimize performance and ROI. • Spend time in the field collaborating directly with health system partners and physicians

Requirements

• 5+ years of experience in a product marketing role • Bachelor's degree in Marketing, Business, or a related field. • Proven experience in product marketing in healthcare technology • Strong understanding of the healthcare market • Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messages. • Ability to work cross-functionally and influence without authority. • Strong analytical skills and experience with data-driven decision making. • Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Company culture all about impact, shared growth mindset, empowerment, and integrity • An opportunity to help improve the quality of life of millions of Americans • Unique chance to support the development of an amazing product; Cadence’s in-house clinicians are our super users and beta testers • Competitive salaries and quarterly incentives • Medical, dental, and vision insurance • TelaDoc (virtual primary care), and TalkSpace (online mental health services) memberships • Discounted Peloton memberships • Competitive PTO • 401K and 401K match • Onboarding stipend for remote equipment and home office setup • Paid Parental Leave • Charitable Donation Match program