Customer Marketing Manager

2 days ago

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Calabrio, Inc.

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Call Center • Customer Interaction • VoIP • Call Recording • Quality Management

501 - 1000

Description

Are you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team! Help us in reshaping the landscape of customer experience – where every interaction becomes an opportunity, and every insight drives meaningful change. Introducing Calabrio – The trailblazers in customer experience intelligence! Revolutionizing the way organizations connect with their customers, we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights with lightning speed. We are seeking a Customer Marketing Manager to join our growing team. In this role you will develop and lead customer-centric marketing initiatives that deepen relationships, drive engagement, and elevate customer experience. Your role will include working closely with cross-functional teams and leveraging data to optimize marketing strategies and showcase product benefits. What you’ll be doing (Key Responsibilities): Develop and manage customer advocacy initiatives: Including case studies, testimonials, and references. Oversee the creation of targeted communications: Such as email campaigns, newsletters, webinars, and other communications to keep customers informed and engaged with our products and services. Collaborate with Customer Success: Work closely with the Customer Success team to gather customer feedback, monitor customer health metrics, and leverage insights to improve marketing programs and enhance the overall customer experience. Organize and manage customer-focused events: Plan and execute webinars, user groups, and customer appreciation events to foster relationships and showcase product benefits. Track and analyze marketing program effectiveness: Produce regular reports on engagement, ROI, and customer satisfaction to inform future strategies. Foster cross-functional collaboration: Build strong relationships with teams across marketing, customer success, product management, and more to align goals and execute projects effectively. Manage marketing program budgets and partners: Ensure efficient use of resources by managing budgets, partners, and vendors. Success Criteria: Demonstrates initiative and leadership in driving change management. Exhibits a curious, positive, and enthusiastic approach to team collaboration. Ability to lead initiatives involving multiple internal teams such as marketing, sales, customer success, and IT. Strong analytical skills and familiarity with B2B marketing metrics. Experience with marketing/CRM automation tools (e.g., Marketo, HubSpot, Salesforce, Eloqua, 6Sense). Proficient in Word, Excel, PowerPoint, and Outlook. Strong understanding of a complex sales cycle and marketing funnel stages.

Requirements

Bachelor’s degree required. 3-5 years of marketing experience in a B2B SaaS company. Proven experience in owning and executing customer reference and advocacy programs. Hands-on experience with webinars, web, email, and digital marketing channels.

Benefits

Global team recognized for their passion for innovation. Innovative product culture and project exposure. Training and development from industry-leading experts. Cutting edge benefit programs that include: 401(k) & matching; Medical, Dental, Vision Insurance; Disability & Life Insurance; Flextime Off, Paid Holidays, & Parental Leave; Tuition Reimbursement.