Lifecycle Marketing Manager

October 2

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501 - 1000

Description

• Join the Lifecycle Marketing team to enhance customer experiences and drive retention. • Create data-driven customer journeys from acquisition to retention. • Design personal communications that inspire user action. • Collaborate with cross-functional teams for marketing strategies. • Manage in-app and email marketing campaigns. • Analyze program performance and report findings.

Requirements

• 5+ years of experience in customer marketing, lifecycle marketing, and/or product marketing. • Experienced with marketing automation platforms like Marketo, HubSpot, or Pardot. • Proven track record in optimizing in-app communications. • Knowledge of email marketing best practices including automation and segmentation. • Ability to use performance data and customer insights for strategy refinement. • Skilled in crafting engaging messaging across various channels. • Takes a resourceful and fearless approach. • Thrives in fast-paced environments and enjoys evolving stakeholder needs. • Team player ready to contribute where needed.

Benefits

• Extended benefits package includes paid vacation, paid flex days, • Stock options, • Full health, dental, and vision. • Access to Inkblot Therapy’s Employee and Family Assistance Program (EAP). • Opportunity to work from lowermainland BC or remote in select provinces. • Home Office Setup Fund from day one. • Flexibility to work outside your home province for up to 90 days a year.