Senior Segment Marketing Manager

3 days ago

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Calix

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GPON VDSL2 ADSL2+ Metro-Ethernet VoIP IPTV FTTH MSAP MSAN H.248 GR-303 10GE

1001 - 5000

💰 $50M Venture Round on 2009-08

Description

• This is a remote position that can be based anywhere in the United States or Canada. • Develop market positioning and messaging that highlights Calix’ differentiated value. • Sales enablement-communicate the segment marketing message and positioning to the sales team and develop the segment content that support the selling process for Calix solutions. • Market intelligence-be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them. • Demand generation-develop the strategy and manage the marketing programs that drive demand for the market segment in collaboration with our Demand Generation team. • Be the face and voice of your segment within Calix and to the market. • Evangelize the Calix solution and its benefits. • Develop effective digital marketing strategies and plans. • Champion the Calix brand and boost demand of our solutions at segment specific events, in digital marketing, and via specific segment-focused customer programs. • Develop customized content and present at customer meetings and industry events. • Author original digital and social media content including blogs, social posts, web, collateral, solution briefs, white papers, and assist with development of press releases.

Requirements

• 15+ years of industry experience working in the broadband/telecom space. • 10+ years marketing to broadband service providers with at least 5+ years' experience in a field facing role. • Adept at giving presentations, effective communication, with very strong written communication skills including technical marketing. • Preferred experience working in the access broadband and managed wi-fi spaces, working for or selling/marketing to broadband service providers. • Preferred experience working with and/or selling/marketing to Electric Cooperatives and Telephone Cooperatives, which are member-owned consumer-led organizations established to provide quality telecommunications services in predominantly rural areas of the United States. • Bachelor’s degree in business or marketing. • Willing to travel 25% (all within the United States). • Excellent people skills to interact with staff, colleagues, cross-functional teams, Partners, and customers/prospects.