Customer Marketing Manager

November 11

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Fortive

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Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Description

• Lead the development of Accruent’s customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn • Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, developing slide presentations, etc. • Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements • Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement • Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products • Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products • Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about • Develop, document, and continuously improve internal processes for customer marketing and communications

Requirements

• Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software • Bachelor’s degree (Marketing, Business, or Communications preferred) • A customer-first approach to communications and activities • A proactive, self-starter attitude, with a sense of urgency to achieve results • A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams • Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers • Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards. • Ability to effectively prioritize and work on multiple deliverables at the same time • Effective interpersonal, influence, collaboration and listening skills.