Product Marketing Director

5 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote

💵 $165k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Candid Health

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Candid Health is an innovative company providing a comprehensive revenue cycle automation platform tailored for healthcare providers. The platform helps streamline, automate, and optimize the entire revenue cycle, enabling healthcare organizations to enhance insurance collection rates and minimize billing issues. Candid Health offers seamless integration through modern APIs and direct connections with existing infrastructure, allowing for real-time opportunities to be pinpointed and claim issues to be prevented before they occur. This solution is particularly beneficial for fast-growing digital health companies aiming to improve financial health.

11 - 50 employees

⚕️ Healthcare Insurance

💸 Finance

☁️ SaaS

💰 $150k Seed Round on 2020-03

📋 Description

• Reporting to the Chief Marketing Officer, the Product Marketing Director is a storyteller with a passion for bringing products to life through resonant campaigns and promotion strategies. • Serve as the primary liaison between Product Development/Management, Marketing, and Sales to ensure maximum mind share, market share, and revenue within target provider segments. • Scale our product marketing function with a focus on driving pipeline, solution value, and customer value realization. • Be the specialist on our existing customers and potential buyers and influencers. • Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights. • Establish the positioning of Candid Health’s platform, including developing and maintaining key differentiators, value propositions, and messaging. • Work with product and commercial teams to coordinate and lead the development and implementation of launch plans for new features, products, and technology integrations. • Enable our commercial teams with materials such as win/loss analysis, battle cards, pitch decks, and demo videos. • Support the development of our Demand Generation and ABM efforts. • Support the Content Marketing function in setting our thought leadership and demand content agenda. • Manage and ensure the success of Customer Lifecycle Marketing initiatives. • Set clear goals and product marketing Key Performance Indicators with support from the team. • Drive the strategic GTM direction for segment growth.

🎯 Requirements

• 6-8 years of progressive experience, ideally including leadership roles in product marketing • Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines • Proven ability to build and scale a function as the team’s first product marketing hire • Success in developing strong internal and external relationships • Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions • Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content • Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor • Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology • Excellent written and verbal communication skills • Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite.

🏖️ Benefits

• Total compensation may include equity, sales incentives, and employee benefits. • Candid Health has minimal hierarchy and titles, but broad ranges of experience represented within roles.