Senior Events Marketing Manager

August 27

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CaptivateIQ

WebsiteLinkedInAll Job Openings

Software • Sales Commissions • SaaS • Internet • Payroll

201 - 500

💰 $100M Series C on 2022-01

Description

• Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more. • Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience. • Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees. • Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets. • Work with the content team on speaker selection, agenda creation and management, and presentation creation and management. • Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow up to maximize impact. • Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned. • Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc). • Create processes to drive effective and streamlined decision making; Manage our events budget to ensure we’re hitting goals and staying on track. • Support executive scheduling at events, including engagements with prospects and customers

Requirements

• 5+ years in event management or a similar role • Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows) • Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events) • Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline • Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills • Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy • Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset • Strong executive presence, internal & external communication, and presentation skills • Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values • Proven track record of managing a large events budget

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents • Flexible vacation days and quarterly mental health days so you can recharge • Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal) • One time work from home stipend & annual stipends for professional development and caretaking • Virtual team lunches to keep you connected • (US-ONLY) 401k plan to participate in and save towards the future • Newest Apple products to help you do your best work • Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent