Growth Marketing Lead - Paid

March 15

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Caraway Home

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Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

11 - 50 employees

Founded 2018

🛒 Retail

🛍️ eCommerce

💰 $35M Series A on 2022-09

📋 Description

• Caraway is a home goods brand focusing on non-toxic, well-designed products • Seeking a detail-oriented and strategic Growth Marketing Lead, Paid • Responsible for leading strategy and execution of paid digital channels such as Meta, Google, TikTok • Own paid acquisition program and drive profitable growth, optimize ad performance • Work closely with cross-functional teams to align marketing with brand values • Manage budgets, oversee creative testing

🎯 Requirements

• 6+ years of experience in paid acquisition across Meta, Google, YouTube, TikTok, and other digital channels in the DTC/Ecomm space • 2+ years of people management experience, with a track record of mentoring and developing high-performing teams • Excellent written and verbal communication skills, with the ability to effectively partner with vendors, agencies, and internal stakeholders • Strong analytical skills and data-driven mindset, capable of translating complex datasets into clear insights and actionable strategies • Exceptional organizational and project management skills, able to handle multiple campaigns, priorities, and deadlines independently • Proactive and self-sufficient—able to identify opportunities, take action without being told, and drive projects forward with minimal oversight • Strong sense of ownership and accountability, ensuring tasks stay on track and meet key deadlines without requiring follow-ups • Creative thinker who understands ad performance, can provide data-backed feedback to creative teams, and drive continuous iteration • Team player who collaborates effectively with cross-functional teams including Design, Brand Marketing, Finance, and Ops • A can-do attitude, comfortable wearing many hats and eager to jump in and problem-solve when needed • Detail-oriented and a fast learner, adaptable in a fast-paced, ever-changing digital marketing environment

🏖️ Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan + Employer match • High quality home and kitchen product + swag, F&F discounts