Field Marketing Manager - ClimateTech

5 days ago

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carbmee

WebsiteLinkedInAll Job Openings

Enterprise software • Corporate decarbonization • Emissions reductions • Scope 3 emissions reductions • CBAM

11 - 50 employees

☁️ SaaS

⚡ Energy

Description

• Orchestrate impactful integrated campaigns across existing and exploratory channels, to elevate the Carbmee brand and demand generation efforts. • Play a key role in driving growth and elevating brand presence by leading and executing regional marketing strategies across DACH and broader Europe. • Own the end-to-end field marketing efforts, from crafting quarterly plans to hands-on execution, always with an eye for detail and design. • Collaborate closely with the Growth and Digital Marketing teams and partner with local Sales and Customer Success teams to ensure campaigns effectively reach the right customers with the right message, driving meaningful impact and measurable results. • Research and identify relevant industry events and tradeshows to target key audiences in the DACH region and broader Europe. • Coordinate logistics, including booth design, materials, giveaways, and staffing plans to ensure a standout presence. • Track and report on event performance, analyzing lead quality, engagement, and conversion to refine future event strategies. • Develop content themes and collaborate with internal teams or external speakers to create valuable and compelling programming. • Oversee end-to-end event logistics, including venue selection, attendee registration, agenda creation, and post-event follow-ups. • Partner with customer success teams to showcase customer success stories or case studies at events. • Leverage owned events to strengthen relationships with existing customers while driving new lead generation opportunities. • Develop and execute multi-channel campaigns tailored to our ICP, combining digital marketing, email, social media, and offline touchpoints. • Create marketing assets, such as ebooks, blogposts, landing pages, email templates, and brochures, to support campaign execution. • Measure and optimize campaigns by analyzing performance data and implementing insights to improve engagement and conversion rates.

Requirements

• A degree in marketing, communications, media or similar. • First experience in field marketing, event marketing or marketing communications in a B2B SaaS environment. • Strong communication skills and an eye for details and design. • Comfortable engaging with customers directly, and open to occasional business travel. • Fluency in German and English. • Positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude. • A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment. • You are passionate about business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee’s mission and vision. • You work well in diverse, hybrid teams and you are excited to join our international team either in Berlin, Munich, or remotely in Germany.

Benefits

• Unique and Powerful Mission - join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change. • Compensation and Rewards - a steep learning curve and ownership from day one. We offer an attractive compensation package including virtual stock options. • Health and Wellbeing - Urban Sports Club subscription to stay healthy & fit. 1:1 coaching sessions with Nilohealth for your mental well-being. • Carbmee Summer Fridays - you get every Friday in August off! • Flexibility and Work-Life Balance - a flexible hybrid or fully remote working culture with a lovely accessible office in Berlin-Mitte or in the center of Munich. • Learning and Development - €1,000 individual learning budget to learn and grow according to your development plans and personal aspirations. • Team Culture - our Transparency, Humility, and Accountability values create a unique and supportive working environment. Be part of a multinational, motivated team that thinks work should be fun! • Connection and Networking - Summer Offsite, Winter Party, and regular team events. We give you plenty of opportunities to connect with people, strengthen cross-functional relationships, and boost collaboration. • Trust and Transparency - monthly All-Hands Meetings, weekly update newsletters, and Founders Q&As. We keep you informed on current company numbers and goals.