Head of Marketing - Crypto

6 days ago

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Career Renew

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Job search • Consulting • Recruitment • Interviews • Change management

2 - 10 employees

🎯 Recruitment

👥 HR Tech

👥 B2C

Description

• Career Renew is recruiting for one of its clients a Head of Marketing - Crypto - candidates need to be based in US/Europe. • As the Head of Marketing, you will be at the forefront of our market entry, responsible for building brand presence and attracting early adopters, particularly amongst degens and other crypto-native users. • You will drive growth initiatives, establish partnerships with other protocols, and build momentum leading up to our TGE. • This is a high-impact role where you will oversee all aspects of our marketing, including community building, social media, and GTM campaigns. • As workload scales, you’ll work alongside external agencies and potentially hire and manage a small team. • Key Responsibilities include Narrative Development, Community Growth & Engagement, Campaign Strategy & Execution, Protocol Partnerships, Go-To-Market Coordination, Channel Management, and Metrics & KPI Tracking.

Requirements

• Crypto-Native Experience: Deep understanding of DeFi with a strong network in the crypto community • Proven experience developing and executing growth strategies in DeFi • Expertise in Twitter, Telegram, and other high-impact channels for crypto marketing, with experience evaluating and scaling new channels. • Prior experience leading marketing of a defi protocol through a TGE