VP of Marketing

March 14

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Yardzen

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Yardzen is an innovative company offering custom landscape design services through an entirely online process. Their award-winning team is dedicated to transforming outdoor spaces while increasing home values and reducing water usage. Yardzen provides a stress-free experience by connecting clients with vetted contractors and offering installation support. They commit to sustainability through initiatives like the American Rewilding Project and offer a wide range of design packages catering to diverse outdoor living needs. With a focus on client collaboration, Yardzen makes landscape design accessible and easy, ensuring every project is supported from start to finish.

51 - 200 employees

👥 B2C

🏪 Marketplace

💰 Venture Round on 2021-01

📋 Description

• At Yardzen, we believe people are at their best when they’re outside. • We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. • Since our launch in 2018, we’ve helped tens of thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces. • We are disrupting the $200 billion outdoor renovation industry. • By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. • We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work... • As we continue to scale, we’re looking for a VP of Marketing to drive growth, build brand affinity, and expand our market leadership. • The VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy that fuels customer acquisition, penetration and awareness. • This leader will oversee all aspects of marketing, including performance marketing, product marketing, lifecycle marketing, PR, content, and partnerships. • The ideal candidate has a strong track record of scaling DTC brands, is well-versed in digital growth levers, and can blend data-driven decision-making with creative storytelling.

🎯 Requirements

• 10+ years of marketing leadership experience in growth stage DTC, home services or consumer tech industries. • Proven ability to scale marketing spend while improving efficiency (CAC, LTV, ROAS). • Deep expertise in performance marketing, brand building, and lifecycle marketing. • Experience collaborating with and enabling sales teams with high-impact marketing materials. • Experience with data-driven decision-making and marketing analytics tools. • Strong leadership skills with a track record of building and managing high-performing teams. • Exceptional storytelling ability with a customer-first mindset.A strategic thinker who can roll up their sleeves and execute when needed. • Passion for outdoor living and an understanding of its benefits.

🏖️ Benefits

• Employee medical, dental, and vision insurance 100% covered by Yardzen • A remote first workplace • Competitive salary • 12 weeks of paid parental leave • Monthly stipends - Wellness, cell phone & internet