Manager - Marketing Technology and Operations

November 7

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Logo of Highmark Health

Highmark Health

health care

10,000+

πŸ’° $5M Grant on 2021-05

Description

β€’ Lead the optimization and transformation of marketing operations processes. β€’ Drive efficiency, effectiveness, and innovation across the marketing function. β€’ Educate and guide teams through significant transformation. β€’ Develop and execute a comprehensive marketing operations transformation roadmap. β€’ Implement and optimize marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud). β€’ Establish a marketing operations center of excellence. β€’ Architect and implement future-state vision for marketing operations technology stack. β€’ Regularly report transformation progress to marketing leadership. β€’ Build and lead a high-performing team of marketing operations specialists.

Requirements

β€’ 5 years of Management or leadership role β€’ 5 years of Marketing operations implementation and optimization β€’ 5 years of Proven track record of successfully leading large-scale digital transformation initiatives β€’ 5 years of Expert knowledge of marketing work management tools (e.g., Adobe Workfront, Salesforce Marketing Cloud) β€’ Preferred 5 years of Deep expertise in marketing operations technology, data analytics, and agile methodologies β€’ Preferred 5 years of Professional experience using technology, tools, and AI in a Marketing function β€’ Preferred 3 years of Experience in managing budgets and diverse teams

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