2 days ago
• This job will establish and maintain copy excellence across our Highmark Health digital products and apps. • Collaborate with a cross-functional group of designers, product managers, and brand partners to deliver functional and intuitive messaging and microcopy that guides our users to success. • Clearly define and document the decisions and writing standards utilized while creating the content components (errors messages, instructional guides, promo texts, and notification messages), including accessibility guidelines, and interactions. • Actively contribute to the composition of expressive, scalable and intuitive digital content and microcopy (buttons, links, labels, calls to action), helping our users complete tasks successfully and efficiently. • Collaborate to solve challenging, and at times, emotional healthcare needs with human-centered design thinking, and communicate solutions with language and storytelling that is on brand. • Propose human-centered content changes using data gathered from how users interact with our digital products, while balancing the needs of our business partners and suggested edits from senior subject experts. • Act as an ambassador for content strategy championing and driving cultural change, unafraid to challenge the status quo and reimagine how we do business to deliver superior customer experiences. • Foster collaboration by involving others as early as possible to understand their needs and determine how to improve messaging and position strategies. • Partner to conduct content usability tests, run conversational and interaction prototypes and communicate out those learnings, assessing the user’s needs from their behaviors and language. • Other duties as assigned or requested.
• Required Bachelor's Degree in Communications, Journalism, Technical Writing, UX Writing, Human-Computer Interaction Content Design, or Digital Content Creation in a relevant field • Substitutions: 6 years of related and progressive experience in lieu of Bachelor's degree • Required 3 years using writing and communication skills with a proven track record of competent digital content design and understanding of the strategy behind UX writing and how it differs from brand • 1 year writing for mobile and web applications, preferably consumer facing • Preferred: 1 year creating digital content in highly regulated industries such as medical-device/healthcare or financial institutions • 1 year with digital technology, human-computer interaction, online products, and UX design including basics of using Figma • 1 year creating accessible content designs with experience working within reading standards, regulations, and guidelines (i.e., WCAG) to advocate for inclusive design for all users • 1 year using facilitation, collaboration, and consensus-building skills, with experience in presenting to large cross-functional teams and senior leadership • Multi-lingual or familiarity with localization and mapping of content into various languages • Required: None Preferred UX or UX Writing or Content Design Certification/Coursework
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