Senior Media Campaign Manager

December 5, 2024

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Cart.com

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Cart. com is a comprehensive commerce solutions provider that supports over 6,000 brands worldwide. It offers a range of services including omnichannel fulfillment, logistics, and advanced commerce software. Their solutions are designed for both B2B and B2C companies, focusing on order and inventory management, marketplace management, and customer engagement. Cart. com leverages proprietary technology with features like AI-powered predictive inventory and demand planning, enabling efficient supply chain management. The company serves various industries including consumer brands, B2B companies, and the public sector, offering solutions that streamline order processing, logistics, and marketing services.

ecommerce • digital marketing • fulfillment • order management • artificial intelligence

1001 - 5000 employees

🛍️ eCommerce

☁️ SaaS

📋 Description

• Manage paid media and advertising campaign strategy, setup, ongoing optimization, and reporting. • Research and analyze our clients’ business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies. • Setup and monitor multiple campaigns across Amazon (Amazon Advertising Console and Amazon DSP) and other channels (e.g. programmatic, paid social, paid search). • Effectively manage advertising campaigns through available ad tech tools to drive efficiency and enable focus on delivering on the strategy. • Synthesize performance data and present concise, actionable insights to our clients on a regular basis. • Proactively identify business opportunities for our clients (e.g., new targeting opportunities, new ad formats, novel ways of leap-frogging competitors, etc.). • Deliver flawless execution of media strategy, optimizations, and testing plans. • Partner with Brand Management Lead to maintain an integrated approach to strategy, creative, and advertising, and enroll cross-discipline team members where relevant. • Execute on client deliverables, and provide clear direction & vision on priorities to help achieve client goals. • Proactively assist with thought leadership and POVs for clients on industry trends.

🎯 Requirements

• 4+ years of hands-on experience with direct ownership of media and advertising campaigns, encompassing keyword research, content optimization, bid/budget management, and reporting. • Experience with Advertising Platforms: Hands-on experience with Programmatic Advertising, Paid Search/PPC/SEM, Amazon Advertising, and Amazon DSP. • Proven track record of planning, executing, and optimizing media and advertising campaigns across various channels, including Amazon Advertising Console and Amazon DSP. • Demonstrated ability to aggregate and analyze data from multiple sources and provide detailed performance reports. • Experience in recommending campaign budgets based on historical data and industry best practices. • Proven experience working directly with clients to address challenges and identify opportunities. • Ability to communicate complex technical topics to diverse audiences, ensuring clear understanding and effective decision-making. • Strong desire and proven ability to take ownership and accountability for multiple client campaigns with limited oversight.