Senior Media Campaign Manager
December 5
Description
• Manage paid media and advertising campaign strategy, setup, ongoing optimization, and reporting. • Research and analyze our clients’ business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies. • Setup and monitor multiple campaigns across Amazon (Amazon Advertising Console and Amazon DSP) and other channels (e.g. programmatic, paid social, paid search). • Effectively manage advertising campaigns through available ad tech tools to drive efficiency and enable focus on delivering on the strategy. • Synthesize performance data and present concise, actionable insights to our clients on a regular basis. • Proactively identify business opportunities for our clients (e.g., new targeting opportunities, new ad formats, novel ways of leap-frogging competitors, etc.). • Deliver flawless execution of media strategy, optimizations, and testing plans. • Partner with Brand Management Lead to maintain an integrated approach to strategy, creative, and advertising, and enroll cross-discipline team members where relevant. • Execute on client deliverables, and provide clear direction & vision on priorities to help achieve client goals. • Proactively assist with thought leadership and POVs for clients on industry trends.
Requirements
• 4+ years of hands-on experience with direct ownership of media and advertising campaigns, encompassing keyword research, content optimization, bid/budget management, and reporting. • Experience with Advertising Platforms: Hands-on experience with Programmatic Advertising, Paid Search/PPC/SEM, Amazon Advertising, and Amazon DSP. • Proven track record of planning, executing, and optimizing media and advertising campaigns across various channels, including Amazon Advertising Console and Amazon DSP. • Demonstrated ability to aggregate and analyze data from multiple sources and provide detailed performance reports. • Experience in recommending campaign budgets based on historical data and industry best practices. • Proven experience working directly with clients to address challenges and identify opportunities. • Ability to communicate complex technical topics to diverse audiences, ensuring clear understanding and effective decision-making. • Strong desire and proven ability to take ownership and accountability for multiple client campaigns with limited oversight.
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🇺🇸 United States – Remote
💰 Private Equity Round on 2019-12
⏰ Full Time
🟠 Senior
📈 Performance Marketing