Marketing Manager

October 31

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Description

• Do you want to join as an early employee at a fast growing company where you can shape key decisions? • We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts. • The ideal candidate will be responsible for developing and executing strategies that drive demand generation, opportunity conversion, and retention. • This is a unique opportunity to make a significant impact on our growth trajectory, working closely with cross-functional teams including the leadership team, product, sales, and business operations. • Cascade is a fintech startup venture backed by Canadian and US investors that empowers companies to grow by democratizing access to institutional debt. • We are building tools that modernize how companies raise and manage debt, lowering the barriers to entry to the $7 trillion specialty finance and alternative credit market for companies around the world. • Create and implement a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. • Plan, execute, and optimize multi-channel marketing campaigns across digital, social, email, and content marketing. • Oversee the development of high-quality, engaging content that aligns with our brand voice and business objectives. • Manage SEO strategies to improve organic traffic. • Track, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns and optimize future efforts. • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. • Provide support activating strategic partnerships that align with our growth objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 5+ years of experience in marketing, preferably in a high-growth startup or fintech environment. • Proven track record of developing and executing outcome-based marketing strategies that drive growth. • Strong understanding of digital marketing channels, including SEO, social media, and email marketing. • Proficient in marketing analytics tools and platforms (e.g., HubSpot, Webflow, Google Analytics, Google Search Console, Canva).

Benefits

• Remote: we are a remote-first company and are very flexible on hours as long as things get done • Benefits: health, dental, vision, and more • Perks: we offer free lunches weekly and off-site trips • Home-office: there’s a $1000 USD home office allowance to set yourself up • Equity: we expect you to have an owner-mentality, and have the equity plan to match • Job satisfaction: we offer autonomy, ample opportunities for mastery, and an opportunity to make a difference for companies around the world

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