Marketing Specialist

October 20

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Birdeye

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Online Reputation Software • Social Media Software • Listing Management Software • Local SEO Software • Review Management

1001 - 5000

💰 $60M Series C on 2022-03

Description

• Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness • Document procedures, processes, and workflows, and recommend changes for greater efficiencies • Analyze qualitative and quantitative data, with a special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels • Assist in the execution of marketing plans to reach audiences through targeted channels • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs • Development and execution of campaigns, including content creation, social media, upselling, cross-selling, and sales enablement.

Requirements

• Bachelor’s degree (or equivalent) in marketing, communications, or related field • Great copywriter, fluent in English • Excellent communication and presentation skills • Working knowledge of market research, surveys, and data analytics • Proficiency with content management systems • Experience in planning and leading initiatives • Intuitive / understand the market, highly empathetic • Know how to create things that people find interesting • Proficient in graphic design • Creative thinker • Understand SEO • B2B experience • Proficiency with HTML and Adobe Acrobat • Intimate knowledge of LinkedIn, Youtube, Instagram, and TikTok for business (including posting, reporting and basic advertising) • Up-to-date knowledge of SEO best practices • Proficient with Adobe Illustrator / Photoshop • Experience building lead magnets (design, content and PDF creation)