Lifecycle Marketer

October 25

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Felix

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💰 Series B on 2023-04

Description

• About Felix: Canada’s first end-to-end platform providing on-demand treatment for everyday health. • About the Role: Looking for a Lifecycle Marketer to lead and scale full lifecycle programs. • In this role, you’ll own strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages. • Develop a dynamic and personalised customer lifecycle experience, draft persuasive copy and execute optimisations while collaborating with cross-functional teams.

Requirements

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base. • Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS). • An understanding of consumer acquisition, activation, engagement and retention strategies. • A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving. • An effective communicator and copy writer. • Proven success working with cross-functional teams. • Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

Benefits

• Full medical, dental and vision benefits • Maternity / paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Competitive compensation • Stock option grant • Remote first, work from anywhere in Canada • Incredible culture powered by an highly collaborative and high performing team • Large impact at an early stage technology company • Professional development opportunities, working closely with founders and senior leadership team