Customer Marketing Manager

October 17

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Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+

💰 Post-IPO Equity on 2020-03

Description

• The Customer Marketing Manager will be responsible for developing and executing marketing strategies focused on our existing customer base. • This role will work closely with the Customer Success, Marketing, Sales, and Product teams to create measurable campaigns that boost customer loyalty, increase product adoption, generate upsell opportunities, and drive business growth. • Coordinate campaigns to increase customer retention rates, reduce churn, and support the organization’s overall ABM strategy. • Create engaging content for various channels (email, social media, webinars, etc.) • Analyze customer data to create segments and identify trends and opportunities for targeted marketing efforts • Collect customer feedback and insights through surveys, interviews, and data analysis to improve products and services. • Collaborate with demand and field marketing to plan and coordinate customer-centric events, webinars, and user groups to foster a sense of community and share valuable insights. • Identify and work with customers who can serve as advocates for the company, including creating case studies, testimonials, referrals, success stories, and speaking opportunities. • Measure and report on the effectiveness of customer marketing programs via metrics like CSQL, Pipeline, NPS, NDR, Retention Rate, Churn Rate, Cross/Upsell Revenue, Engagement metrics (events, email, advocacy etc.)

Requirements

• Bachelor's degree in marketing, business, or a related field or experience. • 5-7 years of experience in marketing, with a proven track record of successful marketing programs and results, • Strong leadership, project management and organizational skills • Excellent communication, presentation, and interpersonal skills, as well as the ability to lead and influence. • Proficiency in marketing software (automation, CRM) and analytics tools, with a data-driven approach to campaign creation and optimization. • Experience with ABM and ABM tooling (e.g. Demandbase) • Familiarity with marketing analytics and data visualization tools to create meaningful reports and dashboards • Ability to adapt to changing market conditions and prioritize multiple projects.