Director, CPG Omni-Channel Solutions

February 8

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Catalina UK

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Catalina UK is a leader in multi-channel shopper activation, providing innovative solutions to communicate with and engage shoppers, boost loyalty, and grow sales. With a focus on connecting brands with shoppers and turning shoppers into loyal customers, Catalina leverages powerful real-time consumer data and a multi-channel approach. The company has been a trusted partner to brands and retailers for nearly 40 years, analyzing billions of transactions annually to deliver personalized solutions. Catalina is known for its expertise in consumer insights, loyalty programs, and retail engagement strategies, serving major UK supermarkets and retailers.

Omni-channel Loyalty Solutions • Load to card Offers • Personalized Digital Media • Promotional media • Shopper Insights

11 - 50 employees

Founded 1983

🤝 B2B

🛒 Retail

📋 Description

• The Director, Omni-Channel Solutions (Sales) drives revenue growth by developing strategic partnerships with CPG brands and expanding their investment in Catalina’s marketing solutions. • This role requires a consultative sales approach, leveraging data-driven insights to craft compelling proposals, optimize campaign performance, and deliver measurable ROI. • Success depends on managing a strong sales pipeline, accurately forecasting revenue, and proactively addressing risks and opportunities. • By building and maintaining strong client relationships, the Director ensures seamless execution of Omni-Channel campaigns while overseeing contract compliance, financial accountability, and cross-functional collaboration to drive long-term business success. • Exceed revenue targets by expanding stakeholder engagement, deepening client penetration, and maximizing adoption of Catalina’s full solution suite to drive incremental sales growth across a defined CPG brand portfolio. • Develop and implement a data-driven territory penetration plan by researching market opportunities, mapping key decision-makers, and leveraging proprietary shopper insights to create strategic outreach initiatives that unlock new revenue streams. • Drive consultative sales efforts by identifying client pain points, crafting compelling business cases, and presenting data-backed solutions that align with client objectives, demonstrating clear ROI and fostering long-term partnerships. • Create and deliver insight-driven proposals using advanced analytics, Excel, and PowerPoint to translate complex data into clear, actionable recommendations that secure client buy-in and expand investment opportunities. • Lead cross-functional collaboration with internal teams (marketing, analytics, and client services) to ensure seamless execution of Omni-Channel campaigns, maintaining alignment with client goals and optimizing program performance. • Optimize campaign performance by actively monitoring real-time data, identifying trends, and making strategic adjustments that enhance ROI, upsell opportunities, and deepen brand engagement. • Leverage post-campaign analysis to craft compelling performance narratives that benchmark results, drive reinvestment, and position Catalina as a strategic growth partner for CPG clients. • Manage and maintain a strong sales pipeline in Salesforce CRM, tracking progress against revenue goals, identifying at-risk deals, and developing mitigation plans to ensure quarterly business targets are met. • Own the revenue forecasting process by tracking and projecting customer usage across Catalina’s product portfolio, ensuring alignment with revenue targets, and identifying risks and opportunities to keep forecasts on track. • Strengthen client relationships through a multi-channel engagement approach, including phone, virtual, and in-person meetings, ensuring a consistent presence with key stakeholders and securing face-to-face interactions as needed to reinforce Catalina’s value. • Ensure contract and MSA compliance by proactively updating agreements, negotiating payment terms, and refining scope-of-work documents to maintain financial health and operational efficiency. • Facilitate the billing and collections process by collaborating with AR/AP teams, addressing past-due accounts, and ensuring financial accountability within revenue-generating accounts.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field, or equivalent experience. • 3 to 5 years of experience in consultative sales, business development, or account management, preferably within CPG, retail media, digital marketing, or advertising technology. • Proven ability to exceed revenue targets by developing and executing strategic sales plans, deepening client penetration, and expanding solution adoption within key accounts. • Strong consultative sales skills with experience identifying client pain points, building data-backed business cases, and delivering solutions that drive measurable ROI. • Expertise in Omni-Channel marketing solutions, including digital media, in-store marketing, personalization, and data-driven advertising strategies. • Advanced analytical skills with proficiency in Excel, PowerPoint, and analytics tools to translate complex data into compelling insights and actionable recommendations. • Experience managing a sales pipeline and forecasting revenue using Salesforce CRM or similar platforms, ensuring accurate tracking of client engagements and deal progress. • Ability to build and maintain executive-level client relationships through multi-channel engagement, including virtual, phone, and in-person interactions. • Demonstrated success leading cross-functional collaboration with internal teams such as marketing, analytics, client services, and finance to ensure seamless campaign execution and optimization. • Strong negotiation and contract management experience, including overseeing MSAs, pricing discussions, and SOW agreements to drive long-term client commitments. • Proactive problem-solving skills with the ability to identify risks, develop strategic action plans, and optimize revenue forecasting by tracking customer product usage and market trends. • Willingness to travel as needed for client engagements, ensuring a consistent and strategic presence with key stakeholders to drive business growth.

🏖️ Benefits

• Medical + Rx Plan Choices • Dental & Vision Coverage • Learning & Development Resources • 401k with Matching Contributions • Flexible Time Off • Employee Wellness Initiatives