Senior Technical Analytics Analyst

November 12

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Chartis.io

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Digital Marketing • Reporting • Consulting • Private Equity • Optimization

11 - 50 employees

🤝 B2B

👥 B2C

Description

• Collaborate with project teams to identify relevant and measurable key performance indicators (KPIs) and targets that map to business and website objectives. • Develop a website tracking plan that clarifies everything that needs to be measured, including segments, user flows, goals and conversions, etc. • Identify tools and infrastructure requirements along with an implementation roadmap. • Lead and participate in stakeholder interviews and alignment work sessions throughout the course of the project. • Prototype dashboard views and reports to align on the most critical data. • Establish high-level governance plan (e.g. reporting guidelines, data dictionary, etc.) to ensure clients have a blueprint for success. • Configure Analytics platform (Google/Adobe), determine tagging requirements and implementation in Tag Manager, and train and work with the technology team and agency partners to ensure that tags are implemented correctly during staging and production. • Develop an analytics checklist that spans all stages of the measurement planning and implementation process that will require stakeholder sign-off. • Identify opportunities to advance analytics and data maturity for future phases (e.g. advanced analytics, omnichannel measurement, etc.).

Requirements

• Bachelor’s degree in relevant field (e.g. analytics, data science, decision science, etc.), but demonstrated experience is equally (if not more) important. • Advanced analytics, data science, and/or omnichannel measurement experience are a plus. • Expertise in the e-commerce space and helping clients align on the appropriate KPIs and metrics. • Deep knowledge and recent experience using either Adobe or Google Analytics, and associated Tag Managers. • Ability to map metrics to data sources, identify infrastructure and tool needs, and develop an analytics roadmap. • Strong verbal and visual communication skills to present recommendations and achieve client stakeholder buy-in. • Ability to work effectively with different people and agency partners in technology, marketing, and strategy. • Previous consulting and training experience are a plus. • Experience with identifying insights (not just reporting), making sound recommendations, and educating stakeholders about the difference between insights and reporting. • Knowledge and appreciation for other types of research and data that supplements analytics is ideal.

Benefits

• Competitive benefits plans • Retirement savings plans (401K) and vacation programs • An environment that encourages networking and collaboration across clients and other functions of the businesses • Active engagement with expert internal team members to improve skill sets and career development