Head of Marketing - D-A-CH

22 hours ago

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Marketing • Digital marketing • Lead Gen • SEO

201 - 500 employees

☁️ SaaS

🤝 B2B

Description

• Develop and execute a comprehensive marketing strategy for the D-A-CH region across all digital marketing channels • Align regional initiatives with global marketing teams and business goals • Organize the creation of localized news, evergreen content, and campaigns that resonate with the D-A-CH audience • Ensure high-quality, SEO-optimized content is consistently published on websites • Lead and manage collaborations with cross-functional teams, including paid ads, SEO, social media, and design/developer teams • Identify, onboard, and maintain strong relationships with influencers in the D-A-CH region • Develop creative campaigns that effectively utilize influencer partnerships • Work with the paid ads team to optimize campaigns and ensure high ROI for regional efforts • Analyze regional campaign performance, audience engagement metrics, and conversion rates • Report results and propose data-driven improvements to the regional marketing strategy • Ensure consistent messaging and visual identity across all marketing materials tailored to the D-A-CH region • Keep the brand relevant by adapting to market trends and audience preferences

Requirements

• Experience: 5+ years in a leadership crypto marketing role, ideally in a regional or head capacity for a large market like D-A-CH • Language Skills: Fluent in German (native level) and English • Marketing Expertise: Deep knowledge of multi-channel marketing strategies, including social media, SEO, content, and paid media • Leadership Skills: Proven ability to manage teams, delegate effectively, and drive results • Industry Knowledge: Familiarity with Crypto market trends and audience preferences • Analytical Mindset: Strong ability to analyze marketing data, derive insights, and implement data-driven decisions • Project Management: Exceptional people, organizational and multitasking skills • Preferred Qualifications: Familiarity with influencer marketing platforms and tools • Familiarity with paid ads and different ad networks • Established network of people working in the crypto industry

Benefits

• A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine • An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects) • Build an organization that continues to diversify its portfolio • Personal responsibility with a ton of autonomy • 33 free paid days • Market-leading remuneration and bonuses available • An international team with over 35 nationalities • Fully Remote working (work fully remotely and option for weekly coworker space) • Additional benefits for permanent employees are available depending on the location