Senior Manager, Product Marketing

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Salesforce • Salesforce Industries • Cloud • Vlocity • Communications

201 - 500

Description

• build and execute on PLG and non-sales led initiatives that drive product usage and revenue. • partner with Product Marketing, Demand Generation, and Product teammates • continually improve and refine non-sales led ICP and messaging. • build metrics and dashboards to monitor and reveal patterns and behaviors. • rapidly build and execute experiments in-product and with external marketing.

Requirements

• experienced B2B PLG/PLS product marketing leader • helped scale products across SMB and mid-market customers • worked closely with product growth teams • activate, retain, and monetize users of the PLG funnel • entrepreneur at heart - build, grow, and scale businesses • trusted partner for Product, Sales, and Marketing teams • a leader and a doer - run launches and analyze data • understand the B2B technology buyer - from C-Suite down to Developers • marketed products to B2B buyer personas • created compelling positioning and messaging • written differentiated thought leadership • worked with internal partners on go to market strategies • translated complex technical concepts into customer-centric value propositions • able to create technical content and marketing materials • developed deep technical knowledge about products and capabilities • focused on the details in everything you do • comfortable working with data and analysis • can quickly learn new products • able to think and act strategically while executing tasks • strong storyteller and writer • communicate effectively with different B2B buyers

Benefits

• generous paid time off to allow our employees time to rest, recharge and be present with family and friends throughout the year.