Product Marketing Manager

November 3

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Zeitview

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Drones • Real estate • Construction • Aerial photography • Mapping

51 - 200

💰 $55M Series E on 2023-02

Description

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Zeitview’s products and services across our four major verticals all over the world. • Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and establishing success metrics. • Collaborate closely with the rest of the Marketing team to execute GTM campaigns and vertical specific campaigns; web copy; webinars; conference presentations; articles and ebooks; and in-person events. • Go deep on the products, the market, and our customers in order to articulate competitive product positioning, messaging, and value propositions. • Collaborate with Eng/Product/Design to: 1. influence product roadmaps with the ultimate goal of increasing product adoption and customer growth; and 2. create technical documentation for sales enablement and customer support. • Partner closely with Sales and Sales Operations to optimize pricing and packaging and improve sales win rates and product upsell opportunities. • Create standardized, impactful, and easily accessible ways to share customer, competitor, and market insights that will inform the marketing and company strategy.

Requirements

• 3+ years of experience in product management, product marketing or content marketing • Experience at a growth stage B2B startup, preferably in or serving one of our core verticals, with multiple different product lines • Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy • And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time • Exceptional written and spoken communication skills, with the ability to influence and collaborate effectively across all levels of the company • Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives • You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want

Benefits

• Medical insurance covered up to 100% depending on the plan chosen • Dental & vision insurance • Flexible time off • Stock incentive program • Work-from-home environment • High degree of autonomy and team camaraderie