Product Growth Manager

September 27

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Cloudflare

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nginx • lua • go • web performance • web security

1001 - 5000

💰 $150M Series E on 2019-03

Description

• About Us: At Cloudflare, we are on a mission to help build a better Internet. • Locations: San Francisco, Austin, DC & Los Angeles • What you’ll do: Understand our customers and their lifecycle on Cloudflare deeply. • Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions. • Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare’s self-serve solutions and products. • Partner with channel marketing on end-to-end execution of multi-channel campaigns. • Build and launch data-driven experiments and initiatives in partnership with engineering.

Requirements

• A strong background in a product-led growth, product management, or product marketing role. • Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives. • Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels • Strong customer empathy and proven experience understanding what drives customer behavior. • A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization. • Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product). • Exceptional writing skills for email, web, landing pages, ad copy, and more. • Comfortability tackling ambiguous and complex problems from strategy to execution. • An ownership mentality with a drive to get work across the finish line and achieve results.