Product Marketing Lead
August 29
Description
• B2B Product Marketing leader to drive strategy and execution • Collaborate with Product, Growth Marketing, and Sales teams • Develop and drive GTM strategy for CRM, Finance, and Data/BI personas • Optimize channel campaigns with Growth Marketing team • Own compelling messaging and positioning • Leverage data for continuous improvement • Lead lifecycle strategy for revenue expansion • Execute research on customer journey and marketing tactics • Drive product launches to introduce innovations • Partner with Rev Ops and Sales for conversion improvements
Requirements
• 8+ years of experience in Product Marketing, Growth, or Product Management, ideally in a PLG or hybrid self-serve / sales motion. • Experience in the CRM (eg. Salesforce, Hubspot), Finance (QuickBooks, Netsuite), or BI (Tableau, Looker) spaces are preferred • Proven ability to turn customer insights and business strategy into great execution • Demonstrated ability to prioritize across a vast array of product solutions and initiatives • Analytical mindset and experience making data-driven decisions balanced with experienced judgment • High level of accountability, ownership, and urgency
Benefits
• Medical, Dental and Vision Insurance • Unlimited PTO • Parental Leave • 401K Plan
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