Senior Product Marketing Manager

August 26

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OneFootball

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No one gets you closer

OTT • streaming • media • advertising • clubs

201 - 500

Description

• Lead the product development efforts for the Marketplace offering inside OneFootball's ecosystem • Serve as the crucial link between product development teams and the market • Lead efforts in understanding and segmenting our customer base, deep-diving into their journey and discovery process • Stay ahead of market trends, competitive messaging, and dynamics to inform strategic decisions • Develop product go-to-market plans, guiding their execution and necessary adaptations • Analyse funnel dynamics to optimise product offerings and growth • Collaborate closely on branding and pricing strategies to ensure market competitiveness • Align programmatic marketing activities with overall product strategy to maximise impact • Frame the go-to-market story narrative and build a strong relationship with our business verticals • Work in tandem with marketing teams on activities and campaigns that drive demand and build community engagement • Enable fandom and communities across the OneFootball ecosystem • Spearhead customer lifecycle management initiatives, focusing on enhancing engagement and conversion • Gain a deep understanding of the funnel and conversion behaviours to inform strategic marketing and product development decisions

Requirements

• Previous experience in eCommerce and/or online marketplace • Deep customer curiosity and strong, active listening • Genuine product curiosity • A strategic mindset that is also execution-strong, capable of translating vision into action • Proven ability to collaborate across teams and disciplines, fostering a unified approach to product marketing • Strong verbal and written communication skills • A broad understanding of marketing principles and tactics • Business acumen that complements your marketing expertise • Technical competence that allows for meaningful conversations with product development teams and a deep understanding of our products