Product Marketing Manager

August 15

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Enterprise-Features • Single Sign-On (SSO) • Directory Sync • Enterprise-Ready • Audit Trail (SIEM)

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Description

• Conduct thorough competitor research and equip the sales team with effective enablement tools, such as battle cards and presentations, to drive strategic advantage. • Regularly engage with customers to extract and synthesize insights, connecting them to value stories and product differentiation. • Develop and execute comprehensive product messaging, positioning, and go-to-market strategies for new feature releases. • Coordinate sponsorships for developer community channels, including blog posts, newsletters, podcasts, and conferences, to boost brand visibility and influence. • Collaborate closely with product and engineering teams to deeply understand product features and benefits, translating technical details into compelling messaging for a developer audience.

Requirements

• 3+ years of experience in product marketing targeting a developer-focused or technically-minded audience. • Proven track record of leading product marketing for a bottoms-up developer product sold primarily to product managers, software engineers, and heads of engineering/product. • Technical background with a solid understanding of marketing highly technical products. • Exceptional communication skills, both written and verbal, with the ability to craft compelling product messaging and positioning for a developer audience. • Experience in conducting successful product launches and interfacing with developer-focused publications. • Experience with Identity and Access Management (IAM) products is a nice-to-have.