Product Marketing Manager

August 8

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Red Canary

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It's not just MDR, it's Confidence-as-a-Service. Learn more at redcanary.com/confidence.

Threat Detection • Endpoint Detection & Response • Endpoint Security • Managed Security • Threat Hunting

201 - 500

Description

• Contribute every day to an organization with an incredible culture, market-leading technology, and a relentless focus on doing what is right for our customers. • Create compelling messaging and positioning that will help Red Canary stand out in a crowded marketplace. • Partner with field leadership to understand and optimize the customer journey by ensuring the right message gets to the right person at the right time. • Work with strategic external technology partners to identify and scale joint go-to-market products, solutions and programs • Serve as a voice of the customer internally to inform go-to-market and product investments. • Develop content for customer-facing teams to enable marketing programs such as datasheets, customer presentations, videos, webinars, blog posts, and case studies. • Partner with sales enablement and field marketing to develop the sales tools, playbooks and competitive analysis that turn demand into opportunities and revenue • Support product launches including developing launch briefs and messaging, coordinating internal sales and partner training and education, briefing analysts and journalists, and supporting corporate and field marketing in the development of marketing programs that drive demand. • Keep the pulse of industry trends, analyst insights, and the latest marketplace news. Leverage these to educate key constituents throughout the organization.

Requirements

• Strong written and verbal communication skills, proven by a portfolio of assets that supported business revenue growth • An analytical mindset, methodical approach to solving complex problems, and a proven ability to transform data into insights that change buyer and seller behavior • The desire and tenacity to lead high-impact, high-visibility business initiatives and advocate for your opinions • The adaptability to work in a fast-paced, hyper-growth organization combined with a desire to learn and grow • An inherent curiosity to understand how things work and what makes people tick • 3+ years of B2B software product marketing or management consulting experience. If you lack this experience, tell us why your other experiences will help you succeed in this role. • Experience working cross-functionally to achieve shared revenue goals, balancing the needs of internal and external stakeholders