Senior Product Marketing Manager - Institutional

September 10

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Coinbase

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Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000

💰 $21.4M Post-IPO Equity on 2022-11

Description

• Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional • Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral • Develop and lead successful product launches and ongoing marketing campaigns • Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites • Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates • Measure and report against the performance of product marketing initiatives • Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

Requirements

• Minimum of 5-12 years of Product Marketing in the institutional financial services or institutional crypto product marketing space • Powerful storyteller: written, verbal, and visual • Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions • Outstanding project management skills • Self-starter and ability to be ready to roll-up your sleeves and get things done • Demonstrated ability to collaborate effectively across multiple teams

Benefits

• target bonus + target equity + benefits (including medical, dental, vision and 401(k))