Talent Brand Program Manager

23 hours ago

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Coinbase

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Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

📋 Description

• Identify, engage and nurture talent communities globally • Build engagement strategies that include CRM, email campaigns, nurture campaigns, events, and/or employee advocacy programs • Research and develop a strategy for building networks and participating in communities that discuss onchain, crypto or NFT topics • Perform competitive analysis to identify trends, opportunities, and best practices to attract top talent and build our employer brand globally • Leverage data and insights to measure the effectiveness of recruitment strategies • Help identify and support events aligned with high priority talent segments and build candidate engagement strategies

🎯 Requirements

• 5+ years of experience in talent branding, marketing, or community building • Bachelor's degree in Business Administration, Marketing, Communications, or a related field • Proven ability to develop, execute, and optimize talent attraction or marketing programs that yield ROI • Experience with various marketing tactics including email campaigns, events, employee advocacy, and more with ability to measure effectiveness and ROI using data • Strong portfolio showcasing professional achievements in talent brand and network building • Excellent verbal and written communication skills with a strong attention to detail • Ability to work collaboratively across multiple functions and adapt quickly to changing priorities • Good quantitative and deductive skills, with the ability to support data-driven decisions

🏖️ Benefits

• target bonus • target equity • benefits (including medical, dental, vision and 401(k))