Senior Web Analyst

Yesterday

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Logo of Colibri Group

Colibri Group

Appraisal β€’ Distance Learning β€’ Business β€’ Teachers β€’ Nurses

Description

β€’ At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. β€’ Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. β€’ The senior web analyst supports the Colibri Group analytics team by managing and maintaining accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions. β€’ This role ensures data integrity, supports troubleshooting efforts, and drives the creation of insights that enhance marketing and business outcomes. β€’ Reporting to the Manager, Marketing Analytics, this position plays a critical role in fostering a data-informed culture and improving the efficiency of our digital marketing operations.

Requirements

β€’ 3-5 years of experience working with advanced web analytics tools such as Google Analytics 4, Matomo, Adobe Analytics, or similar, with a proven track record of leveraging custom dimensions, segments, and Enhanced eCommerce features. β€’ 2-3 years of experience working with Power BI to collect, clean, and publish reports, dashboards, and semantic models. β€’ Expertise in website tag management systems such as Google Tag Manager, Adobe Launch, or Tealium, with hands-on experience in custom tag creation and debugging. β€’ Strong understanding of digital marketing ecosystems, including SEO, SEM, email, and programmatic advertising, and their respective tracking methodologies. β€’ Demonstrated ability to troubleshoot and resolve complex data collection and integration issues related to unfamiliar technologies. β€’ Experience working with cross-functional teams and managing stakeholder expectations. β€’ Exceptional attention to detail and the ability to work in a fast-paced, ambiguous environment. β€’ Ability to communicate complex technical concepts to non-technical audiences effectively. β€’ Matomo experience is preferred. β€’ Shared services or agency experience is preferred. β€’ Professional Education industry experience preferred.

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