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β’ At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. β’ Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. β’ The senior web analyst supports the Colibri Group analytics team by managing and maintaining accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions. β’ This role ensures data integrity, supports troubleshooting efforts, and drives the creation of insights that enhance marketing and business outcomes. β’ Reporting to the Manager, Marketing Analytics, this position plays a critical role in fostering a data-informed culture and improving the efficiency of our digital marketing operations.
β’ 3-5 years of experience working with advanced web analytics tools such as Google Analytics 4, Matomo, Adobe Analytics, or similar, with a proven track record of leveraging custom dimensions, segments, and Enhanced eCommerce features. β’ 2-3 years of experience working with Power BI to collect, clean, and publish reports, dashboards, and semantic models. β’ Expertise in website tag management systems such as Google Tag Manager, Adobe Launch, or Tealium, with hands-on experience in custom tag creation and debugging. β’ Strong understanding of digital marketing ecosystems, including SEO, SEM, email, and programmatic advertising, and their respective tracking methodologies. β’ Demonstrated ability to troubleshoot and resolve complex data collection and integration issues related to unfamiliar technologies. β’ Experience working with cross-functional teams and managing stakeholder expectations. β’ Exceptional attention to detail and the ability to work in a fast-paced, ambiguous environment. β’ Ability to communicate complex technical concepts to non-technical audiences effectively. β’ Matomo experience is preferred. β’ Shared services or agency experience is preferred. β’ Professional Education industry experience preferred.
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