Director - Lead Generation Marketing

March 12

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+18 more states

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

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Collage Group

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Collage Group is a cultural intelligence company that specializes in providing insights into diverse consumer segments to help brands grow their love and advocacy. They focus on multicultural groups, different generations, and gender segments, offering solutions in segmentation, audience measurement, and brand health. Their industry insights cover a range of sectors including alcoholic beverages, automotive, fashion and apparel, and more. By leveraging deep cultural insights, Collage Group helps brands improve their cultural fluency and optimize advertising and media effectiveness. As a minority-owned business, they are committed to unlocking the power of culture for brand growth.

Multicultural Insights • Strategic Marketing • Market Intelligence • Consumer Trends • Custom Research

11 - 50 employees

🤝 B2B

💰 Venture Round on 2007-02

📋 Description

• Own lead generation strategy - develop and execute multi-channel campaigns across content marketing, SEO, CRM/email marketing, LinkedIn social selling, paid advertising, landing pages, and industry events. • Optimize the funnel - focus on lead quality, conversion rates, and revenue impact, ensuring marketing efforts translate into tangible sales opportunities. • Collaborate cross-functionally - partner with sales, product, and customer success to align marketing strategies with business goals. • Drive Account-Based Marketing (ABM) - work with sales leadership to target high-value accounts and refine inbound lead follow-up strategies. • Measure and refine - track performance metrics, optimize campaigns through A/B testing, and continuously refine tactics to maximize ROI. • Think like a startup - be ready to pivot, innovate, and roll up your sleeves as needed in a fast-moving environment.

🎯 Requirements

• Proven success in B2B demand generation - 10+ years of experience driving revenue growth in high-growth B2B environments (SaaS, martech, adtech, or consumer). • Deep expertise in digital marketing - SEO, PPC, email marketing, ABM, social media, and conversion rate optimization. • CRM and automation mastery - hands-on experience with marketing automation tools and CRM systems to streamline lead nurturing and pipeline growth. • Strong analytical skills - ability to track and optimize key performance metrics, from lead funnel efficiency to campaign ROI. • Sales-first mentality - you don’t just generate leads - you think about how to make them better, more qualified, and more likely to close. • Entrepreneurial mindset - proactive, adaptable, and ready to experiment with new tactics to drive results.