Brand Manager

March 18

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $80k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Connected Cannabis Co.

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Connected Cannabis Co. is a company specializing in premium indoor cannabis products, including vapes, live resin cartridges, pre-rolls, and flowers. They offer a range of strains and collaborate with other brands to create strain-specific edibles infused with live resin. Operating retail stores in California, Arizona, and Florida, Connected Cannabis Co. provides both retail pickups and online delivery options. Their products focus on delivering a true-to-the-plant experience, catering to cannabis enthusiasts seeking quality and innovation.

Cannabis • Customer Service • Agriculture • Supply Chain

201 - 500 employees

Founded 2010

🛒 Retail

📋 Description

• As the Brand Manager, you will be at the forefront of developing and managing the Alien Labs brand image and presence in the highly dynamic and regulated cannabis market. • This role demands creativity, strategic thinking, and a deep understanding of cannabis market trends, consumer behavior, and regulatory compliance. • You will coordinate with various teams to create compelling marketing strategies, manage product launches, and ensure all brand activities align with legal guidelines specific to the cannabis industry. • Develop and implement a comprehensive brand strategy that includes market analysis, brand positioning, and consumer insights specific to the cannabis industry. • Lead creative campaigns from concept through execution, ensuring they meet market needs and compliance standards. Monitor campaign performance and make data-driven adjustments as needed. • Initiate the launch of new products and strains, coordinating with marketing operations manager, and other relevant departments including cultivation, production, and sales teams to ensure a successful rollout and market reception. • Create and manage marketing materials for trade shows, events, sales pitches, and partner retailers, ensuring they are compelling, informative, and compliant with cannabis advertising regulations. • Work closely with the sales and field teams as well as key retail partners to understand market demands, foster partnerships and develop strategies that drive sales and brand loyalty. • Stay updated with cannabis laws and regulations to ensure all branding and marketing efforts are compliant. Educate the team on regulatory changes and best practices. Work closely with the Marketing Operations Manager and legal to ensure timely review on all launches and events associated with brands. • Prepare and present monthly reports on brand performance, market trends, and campaign results to marketing team and senior management. • Work with Senior Director of Marketing on conducting and analyzing consumer research to understand customer preferences, behaviors, and feedback. Utilize this data to refine marketing strategies and product offerings. • Keep a pulse on competitors’ activities, industry trends, and market conditions from sales/ field, report to the marketing team and to adjust strategies and maintain a competitive edge. • Include social media, community building, content creation ideas, event strategy, email/text-based marketing, agency liaisons, and campaigns. • Support annual operating plan and long-term strategic planning by keeping brand calendars up to date with Senior Director of Marketing, including pitching ideas for key programming associated with holidays and cannabis retail calendar days. • Ownership and management of our digital assets library Brandfolder, including the creation of training materials for the sales team to use in daily operations.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A background in botanical sciences or a cannabis-related field is a plus. • Minimum of 3-5 years of brand management experience, preferably in the cannabis, pharmaceutical, alcohol, or related regulated industry. • Strong understanding of the cannabis market, consumer trends, and legal landscape. • Proven ability to manage multiple projects simultaneously with strict adherence to deadlines. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in data analysis and performance metrics. • Creative mindset with a strong ability to think strategically and execute effectively. • Proficient in Microsoft Office, G-suite, Slack and experience with marketing automation tools is a plus. • Valid CA Drivers License

🏖️ Benefits

• Competitive Pay and Stock Options • 401 (k), Medical, Dental, Vision, Employee Assistance Program • PTO, Flexible Schedules, Work-Life Balance • Career Growth and Internal Advancement Opportunities • Chance to work in an exciting new start-up industry with awesome people!