Paid Search Marketing Manager

October 8

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Email Automation • Email Marketing • Social Media Marketing • SMS • Sales Automation

1001 - 5000

💰 $400M Private Equity Round on 2021-02

Description

• We are seeking a developing SEM expert to join our team and collaborate with other paid media professionals to drive strategic growth. • Manage global budgets and your contributions will have an immediate and significant impact on our business expansion. • Own the creation and execution of Paid Search strategies across platforms like Google Ads, SA360, and Microsoft Ads. • Review all reporting metrics, analyzes and identifies performance drivers, and communicates account health through data storytelling. • Develop and execute Paid Search campaigns that align with business promotions and product offerings as well as drive to core KPIs. • Provide reliable, data supported, guidance and channel expertise to internal teams, ensuring confidence in forecasts and strategies. • Ensure high-quality timely campaign execution. • Manage budgeting and forecasting on a daily, weekly, monthly, and quarterly basis. • Create and execute ongoing testing plans for ad copy, landing pages, betas, etc.

Requirements

• Expert level SEM proficiency • 3+ years of experience focused on high budget ($250K+ monthly) SEM channel management • Hands on experience in campaign development, execution, and optimization across various search engines • Demonstrated analytical skills, experience using Google Analytics, Tableau, Looker • Experience with 3rd party management tools, preferably Search Ads 360 • Highly Proficient in Excel used specifically for pivot tables, vlookups, and data trend analysis • Strong quantitative track record of driving business growth through performance marketing • Previous experience in a subscription based / SaaS software company preferred

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.